Short brief set by Duolingo asking me to create an ad campaign aimed at the young adult audience. This resulted in the creation of Duo at the Movies- a campaign tying iconic film moments into Duolingo’s famous character and comedy style.
advertising, illustration, brand integration
Maintaining the Duolingo brand colours and recognisable graphic style was essential.
To assist with this I closely followed Duolingo’s brand guidelines to create a campaign that synergises with other aspects of the company’s marketing.
Duolingo characters are incredibly expressive, and that’s something that I felt had to be continued in my work.
Pulp Fiction
Harry Potter
Star Wars
If on rotating billboards, each design would switch between both parts, as shown. A similar presentation would occur on digital platforms.