A project creating the hypothetical marketing campaign for Beazley’s ‘Designs of the Year’ 2019, hosted by The Design Museum, London.
branding, advertising, 3d design, collaboration
The colour scheme was chosen to be bold and varied, but with the ability to join together in almost any combination effectively.
The design began with a 3D rendered ceramic head. This was my first experience with 3D design, and is supposed to represent the head- and by extension, the mind- of the designer.
The face is left blank, signifying that anyone, no matter their gender, race or age, has the potential to do great design.
Each poster in the series represents each of the judging categories in the Designs of the Year competition respectively.
We achieved this by having the objects that ‘fly’ around the ceramic head correspond to the relevant category. For instance- a pair of scissors for Fashion, or letters from a printing press for Graphic Design.
Each design utilises a pair of colours from the overall five-tone scheme, keeping them both cohesive as a group and distinct from one another.
In concept all other material relating to a specific category would be presented in the same colours as the posters, ie. dark blue & red for Transport.